In the mobile app world, you only have few seconds to convince user she should keep the app on her phone. If you fail, she would not hesitate to uninstall …
For this reason, we added a very small and short Tutorial. We realized almost half of the users, open the app and close it right away, without pressing any button. Our FTUE is simple, just show an arrow to the button they are supposed to touch for the experience to start:
Adding this was really simple and take less than an hour. However, we are not seeing people closing the app right away and also, we are seeing better retention numbers.
We are happy to see such high impact in our retention impact after adding such a simple feature 🙂